Teake Kastelein
53.2194° N, 6.5665° E —— NL
Identity, Branding, Product Design

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  • Role

    Design lead & production
  • Agency

  • Type

    A to Z project
Meet Ethnico, the food and beverages purchase group. 

What started as an ambitious idea to take hold of the food & beverages industry turned into a mission to redesign the pipeline for small business orders. The goal was to translate a business idea into a clear strategy, an identity and a user centred product by leveraging technology and speed in an otherwise “stale” industry. Together with the founder we tackled the creation of what has now been dubbed, Ethnico. A startup with confidence & personality. The product? A new online platform that is designed to make restocking products quick, easy and painless. Currently in development (soon to be shipped).